Experience
AssemblyAI
Senior Growth Manager
September 2024 - Present
- Partner cross-functionally with Product and Developer Relations to accelerate activation, retention, and expansion across self-serve and enterprise users, optimizing onboarding and product experiences to drive key funnel metrics.
- Led a full-funnel website migration and redesign to better align messaging, navigation, and conversion paths with user intent.
- Spearheaded a product redesign to surface usage insights, documentation, and guided next steps—driving a measurable increase in early product adoption and setup completion rates.
- Manage multichannel in-product content delivery strategies (e.g., modals, tooltips, onboarding emails) to deliver timely guidance and nudge users toward activation and expansion milestones.
- Led pricing and upgrade flow redesign, simplifying the user journey from free to paid—resulting in a significant increase in conversion rate among high-intent users.
- Collaborate with analytics to architect data-driven segmentation and lead scoring infrastructure using RudderStack and HubSpot to align inbound acquisition, email ops, and legal compliance across a high-volume user base.
Vanta
Growth General Management Lead (previously Growth General Manager)
January 2023 – September 2024
- Defined and led the global strategy for growth marketing, aligning cross-functional teams to drive go-to-market campaigns and hit revenue goals.
- Built and refined multi-channel campaign strategies, collaborating closely with digital, design, email, and inbound teams.
- Identified scalable growth opportunities to drive customer acquisition and retention.
- Led the company’s Account-Based Marketing (ABM) strategy across North America, supporting growth within strategic segments.
- Created a quarterly planning model that improved alignment across marketing and sales functions.
- Enhanced data-driven practices such as lead scoring and persona segmentation to improve funnel conversion and opportunity creation.
- Managed a hybrid team of marketers and inbound sales representatives, delivering consistent performance against pipeline goals.
Trustpage (acquired by Vanta)
Product-Led Growth Manager (previously Growth Designer)
June 2021 – January 2023
- Designed and implemented product-led growth strategies that drove a measurable portion of company revenue.
- Built foundational systems for identifying product-qualified leads, working cross-functionally to align product usage data with sales outreach.
- Partnered with sales and engineering to develop growth playbooks and inform roadmap prioritization based on user feedback.
- Scaled inbound demo requests to become the primary source of pipeline generation by optimizing the user journey and intent signals.
Digital Onboarding
Campaign Creative Manager (previously Senior Account Manager)
August 2019 – June 2021
- Led content and lifecycle strategy across key product marketing initiatives, including email campaigns, web content, and customer storytelling.
- Built and maintained a comprehensive support and documentation portal, improving implementation and self-serve success.
- Acted as a platform expert, delivering customer trainings, release communications, and front-line support for escalated issues.
- Collaborated with product and engineering to scope and prioritize new features based on user feedback and campaign data.
- Designed tailored demo experiences that supported late-stage sales cycles and helped improve close rates across key accounts.