Digital Onboarding is a FinTech SaaS startup that develops a growth & marketing automation platform designed specifically for financial institutions. I joined the team as the 20th hire, about a year into the seed-stage.
During my time at DO, I’ve worked on more projects than I can count and helped double the marketing team, completely redesign our outdated website, and worked with the product and sales teams to carry the brand experience throughout our platform and every customer & prospect touch point.
Visit Website -->
Conceptual illustrations pitched during the brand development process
Final illustration style for branding throughout web design, pitch decks, and various other collateral material
When I joined the team at Digital Onboarding, all we had to define our “brand” was a logo designed by an agency a year or two prior.
I worked on a project team with our Chief Marketing Officer & Senior Marketing Manager to ideate, devise, and develop our brand and completely redesign our website and collateral along the way. We landed on an illustration-centric brand that allowed us to build a cast of characters representing our platform’s end users and shape them into whatever landscape made sense.
As the only visual designer on the team, it fell to me to translate abstract & emotional descriptions into a library of stylized characters. Initially, we were all over the board with directions we could take, but landed on realistic and relatable designs, contextualized to the situations and technology they were representing.
Final illustration style in action on a product overview page.
Product imagery on our resources page, place holding for product sheet PDFs (at right)
The complete overhaul of our website was a three month project, during which I primarily contributed to illustration and composition development.
I developed a library of diverse characters that I could easily alter and shift into varying contexts, while also being careful to include conceptual representations of our product as to not lose the technology behind people-centric designs. I also applied our stylistic guidelines to product-focused content like product feature and case study imagery used throughout the site.
An illustration in action in the Digital Onboarding pitch deck
A significant chunk of the “more projects than I can count” fall primarily in this category. I've worked on projects not limited to the following:
An illustration being put to use in the Digital Onboarding Platform's Campaign Builder Feature
As the only visual designer on the team, it often fell to me to come up with ways to incorporate our brand experience into the product our developers create.
This included redesigning our technical documentation to incorporate more brand-friendly imagery, designing characters to be incorporated into a new feature, and consulting with the product team on brand best-practices.
