Product-Led Growth Manager
‍January 2022  - Present‍

• Bridge the relationship between scaling the business model and delivering a user-centric product
  
• Identify system problems and design solutions from a wide-angle perspective, centering the business perspective in product & feature conversations
• Compile research, feedback, & observation to develop thorough feature scopes
• Analyze product interactions and develop strategies for growing usage via product-led approaches
• Contribute strategically to the product development process
  

Growth Designer
‍July 2021  - January 2022

• Bridge the relationship between scaling the business model and delivering a user-centric product
  
• Identify system problems and design solutions from a wide-angle perspective, centering the business perspective in product & feature conversations
• Compile research, feedback, & observation to develop thorough feature scopes
• Analyze product interactions and develop strategies for growing usage via product-led approaches
• Contribute strategically to the product development process
  

Campaign Creative Manager
December 2020  - June 2020

• Create over 250 customized microsites, SMS, and email messages to drive Financial Institution goals like online banking enrollment, mortgage cross-sells, etc.
• Develop best-practice marketing content to provide customers with standardized content suggestions and advice
• Design customized demo campaigns and serve as a subject matter expert on late-stage opportunities, increasing the close rate on these opportunities by 306x
• Built and maintained the Support Portal & Knowledge Base, including descriptions of implementation processes, feature overviews, platform setup, and more.
• Shaped and executed a product-centric marketing strategy including product lifecycle email campaigns, blog posts, case studies, & web content.
• Establish standards and direction for visual brand identity and work with our Product Manager to incorporate brand identity into product interface
  

Senior Account Manager, previously Account Manager
August 2019  - December 2020

• Managed a portfolio of customers accounting for over $750k ARR and maintained 85% referencability across a portfolio of 15 customers
• Managed the implementation processes project management and technical implementation functions by creating, communicating, and managing project milestones, timelines, and action items.
• Prepared and presented quarterly business reviews, speaking to customers strategic goals, analysis of platform usage and results, and recommendations for optimizing current campaigns and future projects
• Maintained a deep understanding of platform functionality to train customers, communicate release updates, and troubleshoot bugs
  
• Write and issue customer-facing release notes including new feature descriptions and technical feature instructions
  
• Worked closely with the product & development teams to scope new features based on understanding of customer needs
• Co-leading a bi-weekly Product Enhancement Request Review the Product Manager, where we solicited feedback from other Account Managers, Salespeople, and C-Suite Executives on which features would solve customer needs and drive business impact.